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Exam 8: Enterprise Applications: Business Communications

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Question 51

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Information technology's primary role in supply chain management is creating the integrations or tight processes and information linkages between functions within a firm - such as marketing,sales,finance,manufacturing,and distribution - and between firms.

A) True
B) False

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Question 52

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As the business world increasingly shifts from product focus to customer focus,why are most organizations treating existing customers better than in the past?

A) Existing customers are the best source of profitable and sustainable revenue growth
B) In the age of e-business,an organization is guaranteed a favorable customer base and satisfying them is easier than ever
C) Organizations cannot depend on using statistical analysis or value formulas such as Recency,Frequency,and Monetary to gain insight into customer behavior or buying patterns
D) Placing customers at the forefront of all thinking and decision making requires very little operational and technology changes

E) B) and D)
F) None of the above

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Question 53

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Supply chain management involves the management of ___________ flow between and among stages in a supply chain to maximize total supply chain effectiveness and profitability.

"Why did sales not meet forecasts?" is an example of _________ technologies in CRM.

In the basic supply chain make refers to manufacturing products and create production schedules.

Elogistics manage the transportation and storage of goods.

What compiles customer information from a variety of sources and segments the information for different marketing campaigns?

What allows separate systems to communicate directly with each other,eliminating the need for manual entry into multiple systems?

What is increasing the value of the sale?

predicting.What do CRM predicting technologies help organizations accomplish?

_________ management systems target sales opportunities by finding new customers or companies for future sales.

Call scripting systems gather product details and issue resolution information that can be automatically generated into a script for the representative to read to the customer.

_________ dialing automatically dials outbound calls and when someone answers,the call is forwarded to an available agent.

_____________ ERP components are the traditional components included in most ERP systems and they primarily focus on internal operations.

Supply chain execution systems ensure supply chain cohesion by automating the different activities of the supply chain.

Human resource component is one of the three most common _________ ERP components.

McDonald's is _________ selling when it asks their customers if they would like an apple pie with their meal.

What discovers optimal sales channels by selecting the right partners and identifying mutual customers?

Plan,source,make,deliver,and return are the five basic supply chain management components.

In the basic supply chain source refers to building relationships with suppliers to procure raw materials.