Question 1

Integrity constraints are rules that help ensure the quality of information.

Accepted Answer

A) True 
 B)False

Question 2

There are three primary data models for organizing information including the hierarchical,network,and relational database models.

Accepted Answer

A) True 
 B)False

Question 3

Many firms complete data ___________ audits to determine the accuracy and completeness of its data.

Accepted Answer

The answer of Many firms complete data ___________ audits to...

Question 4

What is it called when a manager has so much data and information that they cannot make a decision?

Accepted Answer

A)  Data rich,information poor
B)  Data rich,content poor
C)  Data rich,communication poor
D)  Data rich,intelligenceE) C) and D)
F) A) and D)

Question 5

Information ______________ is the duplication of data,or the storage of the same data in multiple places.

Accepted Answer

Redundancy

Question 6

What are rules that enforce basic and fundamental information-based constraints?

Accepted Answer

A)  Information integrity
B)  Integrity constraint
C)  Business-critical integrity constraint
D)  Relational integrity constraintE) All of the above
F) None of the above

Question 7

The example the book gave of www.EllisIsland.org,which generates more than 2.5 billion hits,is a site that offers a database that can easily adjust to handle massive volumes of information.What is this an example of?

Accepted Answer

A)  Increased scalability and performance
B)  Increased information security
C)  Reduced information redundancy
D)  Increased flexibilityE) B) and D)
F) B) and C)

Question 8

Information can tell an organization how it's currently performing and help it estimate and strategize for future plans and performance.

Accepted Answer

A) True 
 B)False

Question 9

What is a common association detection analysis technique where you analyze certain items to detect customers' buying behavior and predict future behavior?

Accepted Answer

A)  Clustering factors
B)  Mashup technology
C)  Market basket analysis
D)  Drill-down basket analysisE) C) and D)
F) B) and C)

Question 10

Explain the four primary traits that determine the value of information.

Accepted Answer

Information is data converted into a mea...

Question 11

What do data warehouses support?

Accepted Answer

A)  OLAP
B)  Analytical processing
C)  OLTP
D)  OLAP and analytical processingE) C) and D)
F) All of the above

Question 12

Which of the following focuses on how individual users logically access information to meet their own particular business needs?

Accepted Answer

A)  Physical view
B)  Logical view
C)  Data mart view
D)  Data viewE) C) and D)
F) B) and C)

Question 13

Which of the below does not describe Zappos database?

Accepted Answer

A)  Zappos database was high scalable
B)  Zappos database was highly flexible
C)  Zappos database was highly secure
D)  Zappos database was highly redundantE) A) and D)
F) C) and D) D

Question 14

A content ________ is the person responsible for updating and maintaining website content.

Accepted Answer

Editor

Question 15

What includes data that change based on user actions?

Accepted Answer

A)  Content creator
B)  Content editor
C)  Static information
D)  Dynamic informationE) None of the above
F) B) and C)

Question 16

Which of the following is not an example of an advantage to using the Web to access organizational databases?

Accepted Answer

A)  Web browsers are much easier to use than a computer based database
B)  The Web interface requires few or no changes to the database model
C)  It is cleaner and virus-free
D)  It costs lessE) A) and D)
F) A) and C)

Question 17

What is a field that uniquely identifies a given record in a table?

Accepted Answer

A)  Foreign key
B)  Primary key
C)  Data mining key
D)  DBMS keyE) None of the above
F) All of the above

Question 18

Which of the following stores information about a person,place,thing,transaction,or event,and is usually referred to as a table?

Accepted Answer

A)  Entity
B)  Extraction
C)  Attribute
D)  Foreign keyE) All of the above
F) A) and B)

Question 19

Information ____________ occurs when the same data element has different values.

Accepted Answer

The answer of Information ____________ occurs when the same data...

Question 20

Timely information must be up-to-the-second to be accurate.

Accepted Answer

A) True 
 B)False

Exam 6: Data: Business Intelligence

Integrity constraints are rules that help ensure the quality of information.

Correct AnswerverifiedShow Answer

There are three primary data models for organizing information including the hierarchical,network,and relational database models.

Correct AnswerverifiedShow Answer

Many firms complete data ___________ audits to determine the accuracy and completeness of its data.

Correct AnswerverifiedShow Answer

What is it called when a manager has so much data and information that they cannot make a decision?

Correct AnswerverifiedShow Answer

Information ______________ is the duplication of data,or the storage of the same data in multiple places.

Correct AnswerverifiedRedundancy

What are rules that enforce basic and fundamental information-based constraints?

Correct AnswerverifiedShow Answer

The example the book gave of www.EllisIsland.org,which generates more than 2.5 billion hits,is a site that offers a database that can easily adjust to handle massive volumes of information.What is this an example of?

Correct AnswerverifiedShow Answer

Information can tell an organization how it's currently performing and help it estimate and strategize for future plans and performance.

Correct AnswerverifiedShow Answer

What is a common association detection analysis technique where you analyze certain items to detect customers' buying behavior and predict future behavior?

Correct AnswerverifiedShow Answer

Explain the four primary traits that determine the value of information.

Correct AnswerverifiedInformation is data converted into a mea...View AnswerShow Answer

What do data warehouses support?

Correct AnswerverifiedShow Answer

Which of the following focuses on how individual users logically access information to meet their own particular business needs?

Correct AnswerverifiedShow Answer

Which of the below does not describe Zappos database?

Correct AnswerverifiedD

A content ________ is the person responsible for updating and maintaining website content.

Correct AnswerverifiedEditor

What includes data that change based on user actions?

Correct AnswerverifiedShow Answer

Which of the following is not an example of an advantage to using the Web to access organizational databases?

Correct AnswerverifiedShow Answer

What is a field that uniquely identifies a given record in a table?

Correct AnswerverifiedShow Answer

Which of the following stores information about a person,place,thing,transaction,or event,and is usually referred to as a table?

Correct AnswerverifiedShow Answer

Information ____________ occurs when the same data element has different values.

Correct AnswerverifiedShow Answer

Timely information must be up-to-the-second to be accurate.

Correct AnswerverifiedShow Answer

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Redundancy

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Information is data converted into a mea...
View Answer

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D

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Editor

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