Question 1

The use of price as a competitive weapon to drive weaker competitors out of a national market is known as predatory pricing.

Accepted Answer

A) True 
 B)False

Question 2

Designing for manufacturing increases not only product quality, but also costs involved.

Accepted Answer

A) True 
 B)False

Question 3

Other things being equal, the rate of new-product development seems to be greater in countries where:

Accepted Answer

A)   less money is spent on basic and applied R&D.
B)   consumers are affluent.
C)   underlying demand is weak.
D)   competition is mild.E) A) and D)
F) B) and D)

Question 4

If a producer sells through an import agent, a wholesaler, and a retailer, then:

Accepted Answer

A)   a long channel exists.
B)   the retail system must be concentrated.
C)   the internet probably plays a big role in the economy.
D)   there is no channel.E) C) and D)
F) B) and C)

Question 5

The more fragmented the retail system, the more expensive it is for a firm to make contact with each individual retailer.

Accepted Answer

A) True 
 B)False

Question 6

The means a firm chooses for delivering the product to the consumer is its ____.

Accepted Answer

A)   communication strategy
B)   segmentation strategy
C)   product attributes
D)   distribution strategyE) All of the above
F) B) and C)

Question 7

When a company charges whatever the market will bear, the company is using:

Accepted Answer

A)   strategic pricing.
B)   price discrimination.
C)   a push strategy.
D)   a pull strategy.E) A) and B)
F) B) and D)

Question 8

The need to integrate R&D and marketing to adequately commercialize new technologies poses special problems in the international business because commercialization may require different versions of a new product to be produced for various countries.

Accepted Answer

A) True 
 B)False

Question 9

Define market segmentation. What is its goal?

Accepted Answer

Market segmentation refers to identifyin...

Question 10

Which of the following statements about the choice of distribution strategy is true?

Accepted Answer

A)   The longer a channel, the greater the aggregate markup, and the higher the price that consumers are charged for the final product.
B)   If price is an important competitive weapon and if the firm does not want to see its profit margins squeezed, other things being equal, the firm would prefer to use a longer channel.
C)   The shorter a channel, the greater the aggregate markup, and the higher the price that consumers are charged for the final product.
D)   An international business must use shorter channels in countries where the retail sector is fragmented and longer channels in countries where the retail sector is concentrated.E) B) and C)
F) None of the above

Question 11

What factors affect the success of a firm's international communications?

Accepted Answer

The effectiveness of a firm's internatio...

Question 12

"Creative destruction" makes it important for companies to stay on the leading edge of technology.

Accepted Answer

A) True 
 B)False

Question 13

Many firms pursuing a(n)  ____ pricing strategy on an international scale will price low worldwide in attempting to build global sales volume as rapidly as possible, even if this means taking large losses initially.

Accepted Answer

A)   multipoint
B)   experience curve
C)   predatory
D)   competitiveE) C) and D)
F) A) and C)

Question 14

____ occurs whenever a firm sells a product for a price that is less than the cost of producing it.

Accepted Answer

A)   Resale
B)   Plunging
C)   Bootlegging
D)   DumpingE) All of the above
F) B) and C)

Question 15

The extent to which the place of manufacturing influences product evaluations is known as ____.

Accepted Answer

A)   source effects
B)   country of origin effects
C)   noise effects
D)   location effectsE) All of the above
F) C) and D)

Question 16

The most important determinant of channel length is the degree to which a retail system is ____.

Accepted Answer

A)   concentrated
B)   fragmented
C)   decentralized
D)   globalizedE) A) and D)
F) C) and D)

Question 17

What are the two main issues that managers must be aware of when considering market segmentation in foreign countries?

Accepted Answer

There are two key issues that managers m...

Question 18

The identification of distinct groups of consumers whose purchasing behavior differs from others in important ways is known as ____.

Accepted Answer

A)   market segmentation
B)   market penetration
C)   diversification strategy
D)   differentiationE) A) and B)
F) B) and C)

Question 19

There is a tendency for greater retail concentration in developing countries.

Accepted Answer

A) True 
 B)False

Question 20

For a product development team to function effectively and meet all its development milestones, the team should be composed of at least one member from each key function.

Accepted Answer

A) True 
 B)False

Exam 18: Global Marketing and RD

The more fragmented the retail system, the more expensive it is for a firm to make contact with each individual retailer.

Correct AnswerverifiedShow Answer

What factors affect the success of a firm's international communications?

Correct AnswerverifiedThe effectiveness of a firm's internatio...View AnswerShow Answer

There is a tendency for greater retail concentration in developing countries.

Correct AnswerverifiedShow Answer

Other things being equal, the rate of new-product development seems to be greater in countries where:

Correct AnswerverifiedShow Answer

The means a firm chooses for delivering the product to the consumer is its ____.

Correct AnswerverifiedShow Answer

The use of price as a competitive weapon to drive weaker competitors out of a national market is known as predatory pricing.

Correct AnswerverifiedShow Answer

Which of the following statements about the choice of distribution strategy is true?

Correct AnswerverifiedShow Answer

For a product development team to function effectively and meet all its development milestones, the team should be composed of at least one member from each key function.

Correct AnswerverifiedShow Answer

What are the two main issues that managers must be aware of when considering market segmentation in foreign countries?

Correct AnswerverifiedThere are two key issues that managers m...View AnswerShow Answer

____ occurs whenever a firm sells a product for a price that is less than the cost of producing it.

Correct AnswerverifiedShow Answer

The identification of distinct groups of consumers whose purchasing behavior differs from others in important ways is known as ____.

Correct AnswerverifiedShow Answer

Many firms pursuing a(n) ____ pricing strategy on an international scale will price low worldwide in attempting to build global sales volume as rapidly as possible, even if this means taking large losses initially.

Correct AnswerverifiedShow Answer

The extent to which the place of manufacturing influences product evaluations is known as ____.

Correct AnswerverifiedShow Answer

"Creative destruction" makes it important for companies to stay on the leading edge of technology.

Correct AnswerverifiedShow Answer

The most important determinant of channel length is the degree to which a retail system is ____.

Correct AnswerverifiedShow Answer

When a company charges whatever the market will bear, the company is using:

Correct AnswerverifiedShow Answer

The need to integrate R&D and marketing to adequately commercialize new technologies poses special problems in the international business because commercialization may require different versions of a new product to be produced for various countries.

Correct AnswerverifiedShow Answer

If a producer sells through an import agent, a wholesaler, and a retailer, then:

Correct AnswerverifiedShow Answer

Define market segmentation. What is its goal?

Correct AnswerverifiedMarket segmentation refers to identifyin...View AnswerShow Answer

Designing for manufacturing increases not only product quality, but also costs involved.

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified
The effectiveness of a firm's internatio...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
There are two key issues that managers m...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Market segmentation refers to identifyin...
View Answer

Correct Answer
verified