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Exam 15: Global Marketing and RD

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Question 61

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Which of the following is evidence for the trends Levitt talked about?

A) Markets are getting increasingly segmented.
B) Firms are focusing more on localization.
C) Regionalization of consumer groups is becoming stronger.
D) Tastes and preferences are becoming more cosmopolitan.

E) B) and C)
F) A) and C)

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Question 62

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At present,the continuing persistence of _____ and _____ differences between nations acts as a brake on any trend toward the standardization of consumer tastes and preferences across nations.

A) cultural;economic
B) religious;technological
C) intellectual;technological
D) generational;political

E) C) and D)
F) B) and C)

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Question 63

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Discuss the arguments for standardized advertising as well as arguments against standardized advertising.

The use of price as a competitive weapon to drive weaker competitors out of a national market is called:

A firm's pricing strategy in one market may have an impact on its rivals' pricing strategy in another market.This refers to:

A _____ retail system is one in which there are many retailers,no one of which has a major share of the market.

Consumers in the most developed countries are often willing to sacrifice their preferred attributes for lower prices.

The fact that tastes and preferences are becoming more cosmopolitan disproves Levitt's views on the globalization of markets.

Discuss the concept of predatory pricing.Is predatory pricing ethical? What can governments do to limit the influence of predatory pricing by importers on domestic industries? Explain your answer.

Other things being equal,the rate of new-product development seems to be greater in countries where:

Depending on which of the following factors do the relative costs and benefits of each alternative in a distribution strategy vary from country to country?

Which country is most likely to demand products with extra performance attributes?

According to the text,a firm's freedom to set its own prices is constrained by _____ and competition policy.

A pull strategy relies on access to advertising media.

For video games,which country is often the lead market?

When managers in an international business consider market segmentation in foreign countries,they need to be cognizant of the difference between countries in the structure of market segments.

According to the text,a wave of "Japan bashing" swept the United States in the early 1990s.This is an example of a:

Only _____ can tell R&D whether to produce globally standardized or locally customized products.

Theodore Levitt argued that the emergence of a global market calls for standardized consumer products.

A pull strategy emphasizes personal selling rather than mass media advertising in the promotional mix.